Martin Morgenfrüh & Johannes Start vectorform Automotive Allstars

Martin Morgenfrüh & Johannes Start

Account Manager & Solution Engineer Emerging Technologies, Vectorform GmbH

From first follower to first mover: Managing the lifecycle of first to market digital products

  • Use Cases – First to market digital products & experiences
  • Ideation – Design Thinking in marketing innovation
  • Innovation Lifecycle – From discovery to execution


Martin Morgenfrüh & Johannes Start über ihre business class bei #allauto 16:

„In our business class you will experience how organizations can foster innovation lifecycles to improve their ability of creating first to market digital products and experiences. We will present selected use cases of first to market digital products that were built with automotive OEM’s. By applying Design Thinking and Human-Centered-Design methodologies within an interactive session you will create ideas for a possible discovery phase. Additionally, we will present Vectorform’s innovation lifecycle that covers the process from discovery to execution.“

Martin Morgenfrüh & Johannes Start

Martin Morgenfrüh & Johannes Start are Innovators and Digital Natives. Their passion lies in designing for the future and applying technology to create high value first to market digital products and experiences. At Vectorform, Martin works as an Account Manager for well-known brands. With an interdisciplinary team, he helps brands to develop intimate and valuable relationships with their customers by revolutionizing the customer experience to increase service and lower relationship costs. Johannes works at Vectorform as a Solution Engineer for Emerging Technologies. He crafts first to market digital experiences with a myriad of technologies, ranging from artificial intelligence to real time computer graphics. Working as part of an international team, he helps established companies reinvent products in the age of technology disruption.